NEW Program FAQs

We ask that applicants carefully read the guidelines and eligibility requirements for each grant program before applying. If after reading the requirements you still have questions, contact our Arts Program Staff. 

Organizations eligible for funding include nonprofit organizations and individual artists or projects with a 501(c)(3) fiscal sponsor.  

Applicants must operate in San Francisco, Alameda, Marin, San Mateo, Contra Costa or Santa Clara counties. However, the NEW program prioritizes support for projects that take place in San Francisco and Oakland. Historically, over 90% of awarded grants have gone to projects in those two cities. 

Organizations and fiscally sponsored projects with annual budgets between $10,000 and $2 million are eligible for funding. 

Organizations with annual budgets under $10,000 for the last closed fiscal year are not eligible to apply. If your last closed fiscal year budget does not meet this requirement, but you have had an annual budget of at least $10,000 within the last three years, please submit that prior year budget with your application. 

No. NEW Program awards cannot be made to the same organization or fiscally sponsored project two years in a row. 

Yes, if you have completed your previously funded projects and submitted your grant report by the application deadline, then you are eligible to apply. 

Yes. However, we prefer that you contact our Arts Program Staff to discuss before applying. 

The Foundation directs its support for capital projects through its partnership with the Community Arts Stabilization Trust (CAST). 

For information on how applications are scored, read about the Evaluation Process on our NEW Program landing page under “How To Apply.” 

We use a panel process comprised of Bay Area artists with experience in dance and theater and multidisciplinary arts. These panelists read and score each eligible proposal. 

The panelists are diverse with respect to age, race, ethnicity, gender and knowledge of artistic practices and traditions.  

Panelists will assess the degree to which a work is both new and experimental.  

We understand a new work to be one that is not fully developed or has not been presented in the Bay Area. We understand experimental work to be innovative or cutting edge.  

Artists’ experimentation can relate to the project’s subject matter, the ways in which artists are broadening their artistic discipline or in how a project is providing artists with a unique opportunity to advance their own practice.  

For example, previously successful applicants have addressed how their work will do one (or more) or the following:  

• Explore new possibilities for integrating technology into performance. 
• Advance multidisciplinary collaborations through performance. 
• Fuse contemporary styles with traditional ritual practices. 
• Draw inspiration from outside of the Western canon to explore other approaches to storytelling. 
• Be performed at nontraditional venues or unconventional times to reach new and different audiences. 

Panelists will assess the degree to which the project expands the boundaries of dance and/or theater and supports artists advancing their own practice. 

For example, previously successful applicants have explained how their project will do one (or more) of the following: 

• Explore new movement vocabularies or aesthetics 
• Challenge traditional performance practices, norms or conventions 
• Expand conceived limits of art forms 
• Question who qualifies as performers and what themes and topics can be addressed through performance 

Panelists will assess the degree to which the project content addresses timely and compelling issues relevant to the artists and communities it intends to serve. 

For example, previously successful applicants have explained how their project will do one (or more) of the following: 

• Tackle current global crises with important local dimensions 
• Address emerging or growing social, political and environmental issues 
• Challenge historical narratives to share new perspectives 
• Amplify traditionally marginalized voices 
• Address rising attitudes or prejudices that permeate our society 

Panelists will assess the degree to which the project considers, reflects and/or meaningfully connects to the unique communities it seeks to serve. 

For example, previously successful applicants have explained how their project will do one (or more) of the following: 

• Interview and consult community members to reflect their stories, perspectives and insights 
• Integrate participatory aspects to involve intended audiences in the performance itself 
• Focus on empowering audiences in their own lives 
• Employ artists from the communities the project hopes to serve and reflect 
• Develop related workshop curriculum for local communities 

Strong applications will be those that directly and succinctly address all core criteria — explaining how the project pushes boundaries, is relevant and timely and has strong community connection.  

 We also suggest looking at past awardees to see the wide range of projects that have been supported. 

Work samples are very important to the panelists. Work samples can include videos, written samples and production photos/materials.  

 The most helpful work samples:  

• Relate to the work being proposed 
• Showcase your most recent work (ideally within the last five years) 
• Utilize the section of the application to describe the work sample and how it connects to the proposed project 
• Are clearly labeled 

 The most helpful video work samples: 

• Show continuous excerpts of performance (highlight or “sizzle” reels are not as helpful) 
• Are a maximum of five minutes in total 
• Include any necessary user/password information and cueing instructions 

While the number of awards is dependent on the total amounts requested by applicants, we anticipate awarding between 20 and 30 grants in 2024.  

In a typical year we receive around 100-120 applications and have historically funded around 25% of them. 

NEW Program grants range from $5,000 to $30,000 and we endeavor to fund the full amount of support requested. However, if that is not possible, we are committed to funding a minimum of 70% of the requested amount.  

The NEW Program strives to be accessible to first time applicants. In 2023, 63% of the awards made were to first-time recipients.

Dance, theater and multidisciplinary projects are eligible for the NEW Program.  

 Note: multidisciplinary projects must demonstrate that they are grounded in dance and/or theater to be eligible for support. 

No.  

While many of the projects supported through the NEW Program incorporate musical elements, music-focused projects, including musicals, operas and/or other musical performances will not be funded.  

Yes, you may collaborate with artists outside of the Bay Area.  

However, the majority of artists participating in the project must be based in and/or have a demonstrated history of producing in the Bay Area (i.e., Alameda, Contra Costa, Marin, San Francisco, San Mateo or Santa Clara counties). 

The NEW Program supports both new and experimental works. This includes the creation of new performance work and/or restagings of contemporary theatrical productions. Please note that only restagings that have not had a Bay Area premiere will be considered. While the Foundation’s priority is to support Bay Area artists and to highlight local voices in the process, we accept applications from local organizations for work that originates from outside of the region. 

Project budgets will be required from all applicants. Applicants can elect to use The Common Application project budget template. We recommend including detailed budget notes to provide panelists with insight into your budget calculations. 

We will only request applicant financial statements (such as profit and loss statements and balance sheets) from applicants we are recommending for funding.  

The one-half artist fee budget requirement can include payments to artists involved in the development, creation and execution of the project. The Foundation does not have a strict definition for which artists can count towards the requirement; however, they should be central to the successful execution of the project. For example, in addition to artists such as choreographers, playwrights and performers, lighting and costume designer fees may count towards the requirement. Expenses in this category may also include artist’s direct expenses for creating the work such as materials, supplies, equipment and travel. 

If you have further questions about this requirement, contact our Arts Program Staff. 

The remaining one-half of grant funds are meant to be unrestricted support for the grant recipient.   

These funds can be spent on artist fees, direct and indirect project costs, and on general operating expenses of the organization receiving the grant.  

If your annual budget was impacted by the COVID-19 pandemic and/or fluctuates due to your presentation schedule and you would like to apply for more than 50% of your last closed annual budget, you can submit a budget from the last three years that is more representative of a production year and base your request off of that budget. 

Organizations with annual budgets under $10,000 for the last closed fiscal year are not eligible to apply. NEW Program grants range from $5,000 – $30,000, The grant amount requested cannot exceed 50% of the organization’s budget for the last closed fiscal year.

If your last closed fiscal year budget does not meet this requirement, but you have had an annual budget of at least $10,000 within the last three years, please submit that prior year budget with your application.

All applicants must complete and submit an application through GivingData, our online portal. As part of our commitment to the environment, the Foundation does not accept printed materials by regular mail. 

Our application has been revised to match The Common Application for the Arts in partnership with a consortium of Bay Area arts funders. 

To find out more about The Common App, including which funders are using the tool, instructions on how to use it and frequently asked questions, visit commonappartsbayarea.org. 

Yes, however, please note the word count limits in advance of preparing your application, as the system will not allow additional text beyond the set restrictions. If you are working on the application outside of the system, we highly recommend leaving yourself ample time to copy and paste your application. 

Yes, fiscally sponsored organizations need to create their own profile and should not apply using their fiscal sponsor’s profile. Fiscally sponsored organizations will need to upload their fiscal sponsor’s 501(c)(3) determination letter to create their profile. 

No, it is not a requirement for application. However, if awarded a grant, recipients will be required to submit their DataArts report as part of their final report.  

Applicants who currently have a DataArts profile are strongly encouraged to submit their funder report with their application. 

The Foundation values DataArts as a vital resource for the arts sector and as a tool for arts organizations and funders to make data informed and adaptive strategic decisions about their work. The Foundation reviews all financial documents and occasionally follows up with applicants on additional questions. 

 The Foundation will waive this requirement for: 

• Organizations with annual budgets under $50,000. 
• Fiscally sponsored organizations applying to the NEW Program for the first time and that do not currently have a DataArts profile or funder report. 

Included in The Common App is a section seeking demographic information on the applicant’s:  

•  Board of Directors 
• Leadership Team 
• Staff 
• Artistic Team 

This data will help to build foundations’ capacity and improve their technical assistance support. Demographic information will only be shared between funders using The Common App in anonymized, aggregate form. 

It will not be used to determine eligibility, and no applicant will be excluded from consideration based on its responses. 

If you don’t have accurate information to answer these questions, please indicate by marking the “don’t collect” boxes.